Royal British Legion

Door drops delivered for the Royal British Legion.
The Royal British Legion - Join us in our nation's greatest-ever act of remembrance

Background

A century after World War 1, the 1,117,077 Commonwealth servicemen who were killed, risked becoming a nameless group.  The Royal British Legion wanted to ensure the Great War’s anniversary honored all who had fallen.

Solution

Door drops, with a tailored local message, were sent to potential donors who matched MOSIAC profiles of Legion supporters. Each featured stories of individual soldiers from local and ‘Pals’ regiments in the recipient’s area, creating a personal and human connection to the War and the Legion.

Results

The door drop clearly engaged and drove response.  It achieved a 0.47% response rate - 370% higher than the industry norm.

ROI was 0.72%, - 140% better than the industry norm and the average gift was £25.68 - 17% higher than forecast.

It also delivered long term value with cash donors recruited being 60% more likely to convert to committed giving than other doordrop acquisition. 


Source: The Royal British Legion - DMA Award Winner, Gold

Keep up to date

Join the thousands of subscribers experiencing the magic of mail. Get creative inspiration, latest innovations, thought leadership and free resources delivered to your inbox monthly.

You must provide your first name
You must provide your last name

Royal Mail Group would like to keep in touch with you by email about our products, services and offers that might interest you. Please indicate your consent by subscribing below.

You can withdraw your consent at any time. For more details about this and how we handle your data, please read our Privacy Policy Privacy Policy.